Examining the increasing importance of visual communication in the practice of public relations, specifically emojis – to affect millennials’ perception of and affinity towards brands.
Medical marijuana’s national profile has increased over the past decade. Political and cultural acknowledgments have furthered the drug’s acceptance, but even with its rise in prominence, there is still more to be learned about this emerging medical treatment.
The objective of this paper is to explore the value that selfies have in regard to Public Relations for brands. Is selfie-engagement an effective way to reach consumers?
90 new homeless shelters will open across New York City by 2021 under the mayor’s new plan, while the Department of Homeless Services works simultaneously to decrease the total number of shelters it operates by 45 percent.
Hofstra University Professor Kara Alaimo, PhD, was named one of the top PR game-changers by PRNews. Culled from community submissions, the list recognizes individuals who have been “accelerating the expansion and growth of brand communication.”
Hofstra University Journalism alumna Luz Pena ’12 won four Emmy Awards, including two in the Video Journalist category. Luz is a reporter / video journalist for Univision in San Francisco.