Category Archives: Media

Media

Can Emojis Influence Millennials’ Brand Perception and Affinity?

Visual imagery has long been an effective and powerful public relations tool. The 1929 “Torches of Freedom” campaign for Lucky Strike is an example of this. To launch the campaign, Edward Bernays, widely considered the father of public relations, selected...

Tenth Annual Relay for Life raises over $63,000

Tenth Annual Relay for Life raises over $63,000 By Danny Nikander In memory of those lost, in support of those fighting and in celebration of those who survived, hundreds of students gathered on Saturday night until the early hours of...