Examining the increasing importance of visual communication in the practice of public relations, specifically emojis – to affect millennials’ perception of and affinity towards brands.
The objective of this paper is to explore the value that selfies have in regard to Public Relations for brands. Is selfie-engagement an effective way to reach consumers?
Hofstra University Professor Kara Alaimo, PhD, was named one of the top PR game-changers by PRNews. Culled from community submissions, the list recognizes individuals who have been “accelerating the expansion and growth of brand communication.”
The Public Relations and Marketing students in Professor Ellen Frisina’s class, Promotion and Communication, Italian Style, documented their experiences during the Hofstra in Venice program.