Examing Public Relations in Colombia and Peru

Examing Public Relations in Colombia and Peru

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Latin America (LatAm) is one of the world’s most popular regions for investors, not only due to its increasing economic development but also because of its strategic position in relation to North America. The growing middle class in LatAm represents important business opportunities for foreign and local products and services. Moreover, the need of tailored communication strategies for these brands has motivated the PR industry looking for new ways to break through the clutter globally.

The research paper ”Is Social Media the Most Relevant Public Relations Tool in Latin America?: Examining PR in Colombia and Peru” will be supported by three main components: An analysis of both countries’ PR development and their idiosyncrasies, a series of interviews and surveys of PR professionals from Colombia and Peru’s main cities, and a conclusive analysis of the role, importance and future of social media in Colombia and Peru.

Carolina Herrera Carranza, M.A. Public Relation, 2016 – Capstone Project