Hofstra PR is Here, There and Everywhere
Hofstra University plays host to the 2018 PRSSA Regional Conference, ‘Here, There and Everywhere”
When you’re given the honor of hosting a prestigious regional conference for the third time in six years, you must be doing something right.
For Hofstra University’s chapter of Public Relations Student Society in America (PRSSA), site of PRSSA conferences in 2012 and 2016, playing host again in 2018 is a welcomed privilege.
On April 20-21, “Here, There and Everywhere: PR Through the Generations” provided an inside look at how the public relations profession has evolved over the last 50 years in honor of PRSSA’s 50th anniversary this year.
“For me personally, it’s given me invaluable experience in event planning and has put me in contact with a lot of people I’d never have otherwise met,” said Kelly Wells ’19, Hofstra PRSSA’s Director of Special Events who operated as the University’s point person for the conference.
“I hope everyone who attended was able to walk away with something. Whether it’s meeting a potential mentor or discovering a new area of PR they didn’t know existed, I want the conference to have something for everyone even remotely interested in PR.”
The two-day conference started in NYC with a tour of Edelman’s NYC headquarters and the offices of Sunshine Sachs. Following the tour, Hofstra PRSSA hosted an opening night mixer where attendees can network with one another, as well as Hofstra graduates currently working in PR in and around NYC.
The following day, Hofstra PRSSA hosted a full day of events on campus filled with workshops, panels, networking, an opportunity to have resumes critiqued by PRSA-NY professionals, photographers taking professional head shots and more.
The distinction of being a go-to chapter of an established organization such as PRSSA is one that Public Relations Associate Professor Jeff Morosoff is extremely proud. Professor Morosoff serves as faculty adviser for Hofstra’s PRSSA chapter, is the program director of the University’s graduate PR program and teaches undergraduate and graduate courses.
“There are 355 PRSSA chapters in the country, and only 10 regional conferences in the US,” Morosoff said. “Most schools don’t get the honor of hosting nearly as often.”
Putting Hofstra on the map is one of the more obvious advantages from such consistent coverage. For current Hofstra PR students such as Wells, it’s yet another unique experience that affirm her decision to attend LHSC.
“In high school I knew I wanted to go into communications, but coming from a small town in Delaware there weren’t a ton of programs or opportunities in my area,” Wells said. “I found Hofstra’s PR program and heard students and professors talking about how great the program itself was, but they also discussed the incredible internship and networking opportunities in the city. Finding a school that was able to give me so many opportunities and connections just made the most sense — and I definitely made the right decision!”
Headquartered in New York City, PRSSA is made up of more than 10,000 students and advisers organized into 300 plus chapters in the United States, Argentina, Colombia and Peru.
View a photo album of day one of the 2018 PRSSA Regional Conference below!